‘Eating Their Lunch: Using Technology to Monitor and Respond to Competitors′ by Jay Baer

Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “Eating Their Lunch: Using Technology to Monitor and Respond to Competitors″.

Baer says, “You never see people talk about competitors on social networks, and on marketing blogs. It’s the ultimate taboo topic. Get behind closed doors and that changes quickly.  Marketers obsess about their competitors, messaging, and corresponding market share. That’s why we talk about competitors a great deal in Marketing in the Round. Some believe they should”.

Eating Their Lunch: Using Technology to Monitor and Respond to Competitors

Jay Baer’s ‘Convince & Convert’ Blog