Adam T. Sutton’s latest article on MarketingSherpa is titled “Email Deliverability: 5 tactics for 99% (or greater) delivery across millions of subscribers”.

Sutton says, “Deliverability is a challenge for every email marketer, but especially Joss & Main. The flash deals website specializes in home and lifestyle products. Its emails bring daily offers to millions of subscribers.

Most of the offers are only available for three days, and hot items sell out even faster. To give everyone a fair shot at the best deals, the marketing team has to reach every subscriber at roughly the same time”.

Email Deliverability: 5 tactics for 99% (or greater) delivery across millions of subscribers

MarketingSherpa

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