The latest ‘SEO Book’ blog post is titled “Curious case of small business and SEO”.

Aaron Wall says, “We all read the advice online: don’t build crappy links. Don’t use short term benefit tactics in SEO. But do we always heed that advice? Can we always afford to?

The latest reality check came in the shape of a small online business in the UK, Children’s Furniture Store (CFS). Jane Copland tweeted about an online letter in which they announce that, due to Penguin update, they are forced to close their business down”.

Curious case of small business and SEO

‘SEO Book’ Blog

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