‘Write Better Copy by Watching Movies’ by Joel Comm
Joel Comm’s latest blog post is titled “Write Better Copy by Watching Movies”.
Comm says, “In the course of writing some blockbuster promotions (a number of my sales letters have brought in seven-figure paydays for my clients), I’ve seen what works when it comes to copy.
I believe there is a “magic ingredient” you can inject into any anemic, pathetic, lackluster piece of copy … and transform that underperforming sales letter into an order-getting engine of prosperity.
How did I stumble upon this “secret”? Watching movies. More specifically, watching movie trailers (also known as “previews”)”.
Write Better Copy by Watching Movies
Joel Comm’s Blog
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