The latest post on ‘Mashable’ is titled “In-App Ads: Balancing the Needs of Advertisers and Publishers”.

Lauren Drell says, “In Mashable‘s new video series, Behind the Launch, we’re taking cameras behind the scenes at Vungle, an in-app video advertising startup. New episodes air every Monday and Wednesday, but we’re running bonus footage throughout the series to provide a deeper look into the startup experience.

This week, Vungle hired David Oh as director of business development. Now, David and Colin Behr — who joined Vungle as “the closer” a few weeks ago — are fleshing out the business model and forecasting revenues for Vungle”.

In-App Ads: Balancing the Needs of Advertisers and Publishers

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