Charlie Page’s latest article is titled “YOU are the Brand!”.

Page says, “How many times have we heard “Xerox this”, when the copier involved may not be a Xerox brand at all? What brand do you think of when you hear the words “Just do it”?

Branding is a powerful tool in our business lives. Even if you are just starting out it’s important to think about how people perceive you“.

YOU are the Brand!

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