One of the worst things a marketer can do is ignore his/her followers. I have been guilty on occasion, and have lived to regret it.

But I have been the victim of stupid marketers even more often. For example, six months ago, I opened a ticket on the help desk of a marketer in Asia. It has sat there for 6 months with no answer, despite my adding a supplementary response a month later to try again to get his attention.

Do I ever want to buy from him again? No. Do I want to be an affiliate for his future products? No. Do I ever want to run a story about him? Only on a very slow news day (and I never have seen one that slow.) If he doesn’t support his customers, I want nothing to do with him.

Today, I was on a well-known marketer’s blog. In a post date October 20, 2011, he gives some training on Amazon affiliate sales. He invites comments and questions. Six people took him up on his offer. Five months later, he hasn’t responded to any of their questions. Apparently, he never looked as his responses.

Unlike the first man I mentioned, his followers didn’t pay for his “product” so they shouldn’t have as high an expectation of support. So he hasn’t fallen as far in my eyes. Even so, he offered them a chance to ask questions, and failing to follow up is a stupid marketer trick.

What stupid marketer tricks have you seen?

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