Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled “Online Persuasion: Seeing Through the Eyes of Customers”.

Krakoff says, “There’s an important shift in content marketing tactics that affects professionals who want to get found, get known and get clients online. And that shift means a different mindset.

Not too long ago I came across a great blog post. There was a picture of a pair of glasses lying on a bench with this caption: Don’t you wish you could see through your customers’ glasses?“.

Online Persuasion: Seeing Through the Eyes of Customers

Patsi Krakoff’s Writing on the Web Blog

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