The latest ‘MarketingExperiments’ blog post is titled “Lead Generation Tactics: How testing can help you choose the best tactic for your business”.

Paul Cheney says, “According to MarketingSherpa’s 2012 B2B Marketing Benchmark Report, lead generation is the top priority for B2B marketers. Yet it is also the second most challenging business objective for marketers.

Part of the problem with capturing quality leads is that there are quite simply an infinite number of ways to do it. And every time someone comes up with a new way of doing it”.

Lead Generation Tactics: How testing can help you choose the best tactic for your business

MarketingExperiments Blog

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