After a change in Google’s policy last fall, Stamper found that his income dropped- like a rock. He needed to reinvent his Adwords strategy. Long-tail keywords were no longer working for him as they did before.

What he discovered was that he could earn more bidding on fewer keywords, 40 instead of thousands, and he could get clicks for a lot less than they usually go for.

If you want to improve your own Adwords business, or create one from scratch, check out Scott’s Pretty Simple PPC here.

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