Michelle MacPhearson’s latest blog post is titled “Google Analytics’ New Multi Channel Reports”.

MacPhearson Says, “Google now shows “multi channel” conversions. Why does this matter?

Because it’ll finally put an end to the silly talk that social media is a waste of time because it doesn’t convert.

Social media is a marketing touchpoint – one that could / should also include email, blogging, SEO, etc”.

Google Analytics’ New Multi Channel Reports

Michelle MacPhearson’s Blog

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