Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled “Social Proof: Are You Using Client Recommendations?”.

Krakoff says, “This weekend I got a call from a person who wanted to buy a subscription to executive coach articles to use for his newsletter. What sealed the deal? The testimonials from other subscribers.

Recommendations, testimonials and client stories are a powerful persuasion tactic. It’s one of the key persuasion triggers that get people to take action. It’s called social proof”.

Social Proof: Are You Using Client Recommendations?

Patsi Krakoff’s Writing on the Web Blog

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