John says, “I believe that most businesses are uniquely suited to serve a narrowly defined ideal client”. [John Jantsch’s Blog]

John Jantsch’s latest blog post:

Mirror, Mirror on the Wall, I’m My Ideal Client After All

John says, “I believe that most businesses are uniquely suited to serve a narrowly defined ideal client.

Determining just who that is, and making their description a central theme of all of our marketing communications, is one of the foundational elements of good marketing strategy”.

Mirror, Mirror on the Wall, I’m My Ideal Client After All

John Jantsch’s Blog