Adrian Newman’s latest é-Wealth Daily’ article is titled “How to Get Your Customers to Help Promote Your Business”. [‘e-Wealth Daily’Article]

Adrian Newman’s latest ‘e-Wealth Daily’ article:

How to Get Your Customers to Help Promote Your Business

If you’re looking for a way to boost your credibility and gain new customers, then look no further than your current client base. Your existing client base could hold the answer to the marketing dilemma of how to get new customers to trust you.

It can be difficult to attract new customers when you’re starting out with a business. If you’re the owner of a new business, then people might not trust you. They might feel that, even though you have competitive pricing and innovative ideas, they just don’t want to take a chance on something new. People fear change, so you need to put their minds at ease.

The best place for this solution is to solicit help from the people who have already taken a chance on you. A testimonial can be a great tool for getting new customers, and all you have to do is ask.

A testimonial is basically a statement that endorses the value of your business or product. Celebrity endorsements, for example, are quite common. A big company gets a movie star or an athlete to endorse their product, talk about its features, and say that they use it, etc.

If you do have access to a celebrity, then by all means get them to make a statement about your product or service. However, if you can’t get Michael Jordan, then the next best thing is to get your actual customers to help you promote your business.

The easiest way to get a testimonial is simply to ask for one. If you have a loyal customer who you know is happy with your product and/or service, or business in general, then ask that person to make a statement saying so.

It’s that easy. If you don’t ask, then you will not receive. You can have a survey available for your customers, with a comment section that asks for a statement of their satisfaction along with a request disclaimer for them to sign, which shows they have given you permission to print their statement.

If you don’t want to go as far as a survey, then you can simply ask a satisfied customer if they would help you with your promotional material by writing a short testimonial. In it, they can state that they are happy with the service they received or that your product is of good quality.

You can put customer testimonials on your web site as well as on your promotional material, such as a flyer, postcard, or even as part of your letterhead.

Every business needs credibility and there is nothing better than a statement from an actual customer describing the value of a product and the excellence of a business. People will believe what other consumers have to say, as they don’t have a stake in the business.

If you can get a testimonial from a local celebrity, such as someone on your town council, a local athlete, or an established proprietor, then your testimonial will be even more effective.

The best testimonials are those that state specific results. If they were happy with the quality of your product, then ask them to be specific in their description.

Make sure, of course, that you enlist the help of a customer who is actually satisfied with your business. These people should be easy enough to track down. Ask them for their statement in a professional manner and express that they would be assisting you in making your business better, which, in turn, will make it better for them. You can even offer them an incentive for helping you out, such as a discount on their next purchase.

So, if you need help finding new customers, put aside the expensive advertising campaign for a while and see if you can get some free help from the people who are keeping your business running. After all, your customers are the lifeblood of your business and they are a resource that can help you in a number of ways.

e-Wealth Daily

About e-Wealth Daily

The e-Wealth Daily Bulletin brings you daily tips, advice and breaking news related to home businesses, small businesses and internet marketing. Our team of experts gives you the information you need to take your business pursuits to the most profitable level. Founded by Adrian Newman in 2003, the e-Wealth Daily Bulletin and are a division of Lombardi Publishing with online newsletters reaching over 100,000 subscribers each month.

* IMNewsWatch would like to thank e-Wealth Daily for granting permission to reprint this article.

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