James Burt’s latest é-Wealth Daily’ article is titled “Stats for Success in Information Marketing”. [é-Wealth Daily’ Article]

James Burt’s latest é-Wealth Daily’ article:

Stats for Success in Information Marketing

Did you know people are living ’til over 77 years old these days, up from 75 years old just a few decades ago? But did you also know that eighty percent of smokers today begin at the age of 18? Or that people in North America watch over 28 hours of television per week?

The truth is that people get numbers shoved at them continually day in and day out. Everything from life expectancy, to disaster news, to increasing trends all involve large numbers used to report a fact or prove a point, sometimes maliciously. At the end of the day, a lot of people want to get as far away from numbers as possible.

There is one thing that can be said about numbers though: they represent something. One might say that they don’t lie, but that’s not always true. They do, however, inform on an idea and can give a person some pause to think about how something affects their life.

As an information marketer, this should sound an alarm with you. If you are capable of writing great content, that’s a fine skill to have. But if your info content doesn’t have at least some numbers and statistics to back it up, it’s lacking. People don’t know if your information is based in fact or if you’re just making it up.

The truth is that people really do find strength in numbers, especially the statistics that support what someone says. As an information marketer, your job is to make sure all of your information content is strong and inarguable. Stats help make your content stronger and can back up everything you write about.

Now the difficult — probably boring — part for you is that you’ve got to dig up some statistics for your info content. This takes a little bit of research where you will have to jot down numbers. It’s true that it isn’t that much fun, but if you really want your info content to have real weight, it’s worth doing this.

Sources for information statistics are actually pretty numerous. To start, you can often get numbers right off the Internet from government web sites and company sources. As with the times, information is available in some of the most current sources and the Internet is, as it’s been dubbed, the information highway. This information is complete with all kinds of numbers and statistics that you can use for your information
content. Just be sure that your source is reliable and that you have permission to use it. Sometimes information on the ‘Net is bogus and/or has been copyrighted, which forbids others from using it.

A better option for acquiring solid information statistics is a government publication source, either online or in print. These stats have been collected by officials of the national upper echelons and represent the figures of people right in your own neighborhood. This stuff is public property, so anyone can use it, and it’s pretty detailed, so you can get numbers on everything related to your info content. Right from what
clothing trends people are into to what kind of cars people are driving, all the way to what age group are interested in stock-picking — it’s all there. Obviously this stuff isn’t the most fun to read, but if you take the time to sift through it, you’ll likely find something to stick into your info content. You can find these publications in a government bookstore or even online from a legal/tax/business publisher that can provide you with the
statistics electronics.

One thing I might recommend when it comes to statistics in your information content is to think in statistical graphics and not just numbers within the body of your content. This means creating pie charts, lists, and graphs in your content. Using the right graphic statistical figures in the proper places of your info products really help make the content work as a whole. People can read your material and see a picture to back up what you are saying graphically. In the end, it will leave a lasting impression on your clients.

There are other great sources for info stats. A final place that I can recommend is some of the companies you create content about. Be it imported beer, car parts, or nice electronics, you might want to contact the info sources you use in your content to get some numbers from them. They will not only provide you solid stats from the source, but also maybe a perk or two such as an interview for your content, some swag, or even a
free product to sample. They appreciate your interest and are only too keen to assist you with your info products. This is a fun note to end on — you do the hard stats and can be rewarded for it in the end, by both associates and clients. How great is that?

e-Wealth Daily

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The e-Wealth Daily Bulletin brings you daily tips, advice and breaking news related to home businesses, small businesses and internet marketing. Our team of experts gives you the information you need to take your business pursuits to the most profitable level. Founded by Adrian Newman in 2003, the e-Wealth Daily Bulletin and www.ewealthdaily.com are a division of Lombardi Publishing with online newsletters reaching over 100,000 subscribers each month.

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