Michael Newman’s latest é-Wealth Daily’ article is titled “Increase Sales by Altering Your Strategy”. [‘e-Wealth Daily’Article]

Michael Newman’s latest ‘e-Wealth Daily’ article:

Increase Sales by Altering Your Strategy

Generally speaking, people don’t want to be sold to. During hard economic times like this, this fact rings especially true.

Why don’t people want to be sold to? Well, there are a number of reasons. First off, people instinctually put up their defenses when a salesperson enters the room. The potential customer has likely gone over rebuttals and numerous questions to disprove the salesperson and thought of a million ways on how they will not be sold. After all, when you’re sold something you’re making a concession to a certain degree.

People simply also don’t look forward to sales meetings. Everyone’s been through them a thousand times and most people know how they work. They’re boring, supposedly done by liars who are only concerned about their bottom line and are willing to tell you anything to close the deal. All of this leaves many buyers with a bad taste in their mouth.

Well, if you want to continue to sell products or services in this — or really any — economy, you’re going to want to put some serious consideration into changing the way you approach a sales meeting.

One of the first things you can do is to abandon some of the techniques that have gained popularity over the years. These days, you have to go in there with confidence and without crutches to help you along. You have to demonstrate that you’ve got all the answers, have all the knowledge and are a true professional when it comes to your product or service. This means leaving the handouts, documents and “PowerPoint”
presentations at the office. Just go into the meeting and tell the potential customers exactly what they need to know. If they ask you for some literature, offer them your business card and tell them to call you if they have any further questions.

The key to this approach is to catch your potential customers with a great opening line that lets them know you’re not there to close a deal, but rather offer a solution to their problem. Basically, make it clear that you’re not selling a product, but a solution. In fact, try your hardest not to talk about the product at all, but rather all the results and benefits that will be produced.

By changing your image to an educator from a salesperson, you will be more in tune with your counterparts, and will likely increase your chances of closing the deals you covet.

e-Wealth Daily

About e-Wealth Daily

The e-Wealth Daily Bulletin brings you daily tips, advice and breaking news related to home businesses, small businesses and internet marketing. Our team of experts gives you the information you need to take your business pursuits to the most profitable level. Founded by Adrian Newman in 2003, the e-Wealth Daily Bulletin and www.ewealthdaily.com are a division of Lombardi Publishing with online newsletters reaching over 100,000 subscribers each month.

* IMNewsWatch would like to thank e-Wealth Daily for granting permission to reprint this article.

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