Clayton Makepeace says, “The fact is, no matter how cynical, negative or worldly-wise each of us wants the world to think we are, all of us want to believe. Desperately”. [The Total Package Blog]

‘The Total Package’ blog post:

Do You Believe?

Clayton Makepeace says, “The fact is, no matter how cynical, negative or worldly-wise each of us wants the world to think we are, all of us want to believe. Desperately.

And the simple fact is, hundreds of billions of dollars are earned each year by marketers who do little else but:

1. Identify a deep-seated desire that is resident in a particular market niche…”.

Do You Believe?…

The Total Package

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