James Burt’s latest e-Wealth Daily’ article is titled “Never Lose Focus on What Matters: Content”. [e-Wealth Daily’ Article]


James Burt’s latest e-Wealth Daily’ article:

Never Lose Focus on What Matters: Content

When you look at other entrepreneurs’ businesses, you’re taken by a lot of what they have. Slick products, glossy web sites, and comical sales pitches are amongst the bag of goodies these folks use to win clients over.

But one good thing about the business world: people can fall for gimmicks, but they will only endorse quality. Slick cars may get sold, but if their motors are junk, they will die out. Clothes with bad stitching will fall by the wayside, no matter how cool their banner ad looks. In the end, only approval of quality by an eager consumer audience will ensure a product’s survival. It sounds like a tough hustle, but it does ensure that those you work hard eventually get what is coming to them, while the hacks go elsewhere.

For information marketers, this is especially true. They have to deliver the best info products that can be offered so people can better comprehend the elements of their physical world. But
while auto manufacturers work on their motors and clothiers stitch fabrics together, info marketers have one thing to focus on to make their product as solid as possible: their content. In this business, no fancy online video or beautiful book jacket can substitute for the words that make up your content.

Yet, so many info marketers worry so much about the business side that they often let their info content fall by the wayside. If your info marketing business is a house, the content is its
foundation. If you keep it strong, the business will last. If you let it slide, the business will fall. It’s that simple.

Having your info suffer a bit throughout the course of your business’ existence is fairly common. It’s easy to get sidetracked or preoccupied with other matters. What is important is that you fix the problem once you recognize it. Here are some of the most common info content errors and
how to fix them:

— Spelling and grammar errors: This is above and beyond the most common content error. Every writer and content creator has this issue and, if they get worn down, they tend to make a
lot of spelling and grammar mistakes, page after page. I’ve had problems with this myself and what I’ve learned is that if you find yourself creating a lot of errors in your content, the best thing to do is stop and relax. You are likely overworked or confused about something. If you’re pressed for time, pass your material to another set of eyes that can help. Errors happen, but
they must be fixed.

— Long-winded passages: If you’re on a roll with your content creation, you’ll want to write. And write. With another cup of coffee, you’ll write some more. This sounds fun and I can say from experience that it feels pretty good. But if you love the feeling of writing, you might hate the end result later. Writing too much breeds long-winded passages that are over-detailed and confusing. This can’t happen in info marketing. You have to edit your content to make sure it is clear, intelligent, and brief. Again, if this happens, take a breather. Come back to the content later and make sure it’s nice and simple.

— Lack of specs: Good info content that is well-written is great to read, but without any umbers or hard facts to back it up, it may as well be material for a tabloid. Don’t forget to make sure you have real information from your sources in your content that shows you really know what you are writing about. Take time to go over your content and put the specific information in that will give your content enough weight that your audience will use it.

— Overtly personal content: In relation to the above, when you are writing like mad, it feels fun to put in some jokes or even dramatic anecdotes in your material. This is good — it reminds
people that a real, warm-blooded human wrote it. But dirty jokes, derogatory remarks about others, and overt political/philosophical/religious rhetoric can turn off an audience in a heartbeat. People want good info that they can use in a style they can enjoy. They don’t need to be hit over the head with too much information about someone’s personal life. They have enough of their own problems. Lay off the heavy personal material when putting your content together. Have fun, but don’t forget discretion as well.

A lot of people comment on how seamless a good book or movie story is. They may remember gags or action, but usually it was the joining of the scenes and the structure that one doesn’t notice that were important. As veteran rock guitarist and lyricist Lou Reed put it: “It’s all about details.” A good maxim to commit to memory, especially for info marketers. Focus on the details to make your info product content strong, enjoyable, and long-lasting.

e-Wealth Daily

About e-Wealth Daily

The e-Wealth Daily Bulletin brings you daily tips, advice and breaking news related to home businesses, small businesses and internet marketing. Our team of experts gives you the information you need to take your business pursuits to the most profitable level. Founded by Adrian Newman in 2003, the e-Wealth Daily Bulletin and www.ewealthdaily.com are a division of Lombardi Publishing with online newsletters reaching over 100,000 subscribers each month.

* IMNewsWatch would like to thank e-Wealth Daily for granting permission to reprint this article.

Sharing is caring