James Burt’s latest ‘e-Wealth Daily’ article is titled “How to Price Your Info Products”. [‘Info Marketing’ Article]


James Burt’s latest ‘e-Wealth Daily’ article:

How to Price Your Info Products

Info marketing, like a lot of other businesses, starts almost from nothing. From the ground up, you are doing your own research, writing your own content, going over it umpteen times to make sure it’s correct, then getting it ready to be sent out to the public.

You’re proud, rightly so, as you’ve worked hard. But then comes the inevitable question: how much do you charge?

This is a tough question and one that I never feel quite comfortable answering. Without knowing everything about your product, I can’t say exactly what you should charge, so instead I’ll offer up what you should consider when deciding your prices.

If you want to get the right prices for your info products, the first thing I’d suggest is to look at the product itself. Obviously, a newsletter is smaller than a fully printed book. And a yearly
compendium or collection is a lot bigger than a printed book. Itemize all of your products and see what exactly you have to offer as public fare.

From there, get researching. Pick the brain of a fellow info marketer or any other entrepreneur who dishes out information similar to the way you do. See what prices they offer, how competitive they are on the current market, and how they offer each product at individual or collected prices.

While doing this, also consider two things: expenses and profit. When pricing, there is often the notion to offer items cheaply to get others to buy more of them. That’s fine, but don’t be left in
the cold without making a profit, as all of your revenues will go to paying for expenses. As well, don’t be too quick to overcharge either. Sure, you put a lot into your products and you have to pay expenses, but create a price that delivers a reasonable profit for you. If you haven’t noticed, people are conscious of costs these days and, if they feel they are getting overcharged for no good reason, they will look elsewhere.

One thing I strongly suggest is to get in touch with either a distribution company or small business center, or both. These folks usually have the inside knowledge about what is involved
in pricing products. They can recommend what you need to price your products, what legal matters you need to take care of, and, if you’re lucky, a connection to help you get your
products out into the public spotlight. These types of advice are invaluable and can really serve you with real world help that no one else can provide you.

Looking at it closely, pricing is probably one of the most crucial aspects of your info marketing business. Put special care into it when you get to the stage of declaring a fee for those things you so carefully created. That care will pay off and secure your success as an info marketer.

e-Wealth Daily

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The e-Wealth Daily Bulletin brings you daily tips, advice and breaking news related to home businesses, small businesses and internet marketing. Our team of experts gives you the information you need to take your business pursuits to the most profitable level. Founded by Adrian Newman in 2003, the e-Wealth Daily Bulletin and www.ewealthdaily.com are a division of Lombardi Publishing with online newsletters reaching over 100,000 subscribers each month.

* IMNewsWatch would like to thank e-Wealth Daily for granting permission to reprint this article.

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