Michael Campbell has released the latest issue of ‘Internet Marketing Secrets’. The featured article is titled “How to Get Help When You Need It”. [‘Internet Marketing Secrets’ Newsletter]


Michael Campbell has released the latest issue of:

How to Get Help When You Need It

How to Get Help When You Need It

A lot of folks come to me and ask who I recommend for various services. I have some friends (yes real friends) that can help you out. And – for the record – none of the following are affiliate links. So these friends are the real deal.

If you’re in the hotel industry, or know someone who is, Milestone Internet is the #1 choice for internet marketing. Benu and her team keeps knocking it out of the park. They’ve already snagged 22 trophies in 2010.

Milestone’s home page is an impressive PageRank 7. Imagine what they could do for you.

Milestone: http://www.milestoneinternet.com

If you use Clickbank to sell your products Adrian Ling has a suite of tools for you.You can automate bonuses, protect your downloads and better manage the Clickbank affiliate program.

The tool I use most is Easy Click Mate. It lets affiliates sign up through you.It passes every affiliate’s link juice to your main site. And you can sell dozens of products with one Clickbank account.

Right now, Adrian’s holding a year end sale. You can get all three of his Clickbank tools for the cost of one.

Even better yet, he’s offering to install the scripts for you. So you get all the benefits without having to do any of the work. 😉

Use this coupon code DMCORP2010 (valid until Nov 16th) when you open a support ticket, to request your installation.

It’s a good deal. Go get it.

Adrian: http://easybiztools.com/yes/sale.php

If you’d like to get a video done for your website, my friend Sherman Hu can help you with that. He’s come up with an ingenious way to capture remote video and make it look like you’re being interviewed by him. I’ve seen some of the videos and they’re top notch.

All you need is a webcam at your end. Sherman records it from his end, and gets you to talk about your company, products and services. The end result is a pro looking video, that you can put on your website as a sales tool. You can find a full list of his services here.

Sherman: http://shermanlive.com/services/blogvideo/

If you have an HTML site and you want to bring it into WordPress, my friend Amit Savyon can make it a reality. With the CSS behind WordPress, he can make your design look almost identical to the one you have now, or give you a complete overhaul.

He can also upgrade your existing install to the latest WordPress version, customize your theme, and move your blog from one hosting company to the next. Pretty much anything and everything you can imagine with WordPress and CSS, can be done through Amit and company.

Amit: http://www.AmitSavyon.com

And if you’d like to know more about advertising, sales and marketing, give me a call. Once you become a Dynamic Media member, I’m just a phone call away.

Me: http://www.dynamicmedia.com

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Commercial Intent Keywords that Convert

I’ve been getting questions about keyword research, how to find “buying” keywords. I’ll give you the answer in two parts. First up are two popular keyword tools.

Wordtracker: http://labs.wordtracker.com/keyword-questions

Google: https://adwords.google.com/select/KeywordToolExternal

For example, if your market is in the weight niche, just type in the root word ‘weight’ and look at the results.

The Wordtracker tool shows the questions that people are asking. Every one of these
questions would make an excellent blog post, or article.

Put the question as the title of your page, or post, for maximum SEO benefit. Then proceed to answer the question in your content.

The Google tool is sorted by relevance when you open it. That’s a key point to remember.

Most people look at the numbers and sort by competition or searches. That’s the wrong way to go about it… at first.

The right way to find the content that should be on your page, is to not click on anything. The moment you search for your root word ‘weight’ the Google tool sorts by relevance.

The competition, number of searches, trends, etc, are all irrelevant at this moment. What matters are the keywords in the order they appear.

So if you scan your eyes down the keyword column, those are the keywords – according
to Google’s LSI engine – that should appear in your pages and posts.

As for what to sell, go to Amazon.com.Type in your keywords, then click on the drop down menu where it says, Choose a Department to enable sorting. Choose to sort by best selling.

The resulting list from Amazon, features the hottest selling products in America right now. You’d be wise to feature similar products on your sales pages.

Want to learn more about keyword research? You can get my Top 10 Market Research Tips, by going to the blog for this newsletter, and searching for beer. Yep, beer.

http://www.internetmarketingsecrets.com/buzz/

As for the second half of the question, about the “buyer” keywords, there used to be a tool by MSN to look up commercial intent. It’s constantly being hammered by bots, so it’s rarely available.

http://adlab.microsoft.com/Online-Commercial-Intention/

If you can’t get the MSN tool to work, you can use the Google tool as a “commercial
barometer” of sorts. Once you enter your root term, look for the Columns button and
select Show All columns. The results will refresh with new data.

Look at the estimated CPC or cost per click. That will show you the “commercial”
keywords most likely to convert for the advertiser. The logic being, that most people won’t throw their ad budgets into non converting phrases.

To get true commercial intent though, we have to go back to the old school method.That means a combo of common sense, linguistics and server logs.

Here are some hot keywords with great commercial intent. They are very likely to lead to a sale.

Hot Keywords; refill, removal, service, solutions, retailers, store, sale, buy, where to, get, purchase, fix, rent, parts, repair, relief, cure, stop, replacement, reservation, reserve, book (as in booking a flight, or room).

Here are some warm keywords that are commercial in nature, but the intent isn’t quite as clear. They are more research based and informational in nature. They may, or may not lead to a sale.

Warm Keywords; help, tips, advice, information, news, recipes, articles, newest, improve, training, courses, prevent, create, prepare, instructions, learn, info, start, how to, compare,
reviews, shop.

A few words you may want to avoid, because they’re competing on price alone are; discount, cheap, specials, prices. And a few words if you’re selling to businesses might be; bulk, wholesale, volume, suppliers.

As a general rule of thumb, but not always, long tail keywords that are very specific, are usually commercial in nature. The head of the search, which uses short generic phrases, are used for information gathering and research.

For example, the head phrase ‘cell phone’ could be about anything. It could be about
networks, tethering, GPS, accessories, makes, models, model numbers, comparisons, general info, history, GSM, technology, etc.

Even the phrase ‘buy cell phone’ although commercial in nature and intent, leaves the search engine scratching it’s noggin wondering… Ok, what make and model number? New or used? What carrier? Retail or wholesale? Local or national?

To convert into a sale, the search needs to be more specific. Most likely it will be a long tail phrase. The research will be over. And the prospect will be in a buying mood.

For example, if someone is searching for the phrase ‘buy nokia n95 replacement battery’ there’s little doubt as to the commercial nature, or their intent. You might even want to use that exact phrase as your page title. 🙂

The same holds true for other accessories and parts. Words like; charger, adapter, handsfree, handsfree kit, leather case, antenna, passive repeater, power supply, wall adapter, etc.

If you combine a make and model number, along with an accessory, you’re pretty
much assured that the searcher knows what they want. Then, if you add in a couple of
hot ‘commercial intent’ keywords, and combine them with that make and model, you’re pretty much assured of making the sale.

take care,

Michael

P.S.

Need help with your internet marketing? Want to learn about affiliate marketing, product creation, or SEO? How about podcasting, content syndication, or social media? They’re all waiting for you inside the Dynamic Media Vault.

Join Us: http://www.dynamicmedia.com/vault/

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Legal stuff…

Copyright 2006 Dynamic Media Corporation. All rights reserved world wide. All trademarks and servicemarks are property of their respective owners.

The information contained in this newsletter is the opinion of the author based on his personal observations and years of experience. Neither the author or publisher assume any liability whatsoever for the use of or inability to use any or all of the information contained in this publication. Use this information at your own risk.

Privacy Policy: I never sell, rent, trade or lend any information about my subscribers to anyone, for any reason, whatsoever. I assure you that your privacy is respected and well protected.
—
Michael Campbell

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*IMNewswatch would like to thank Michael Campbell for granting permission to reprint the latest newsletter.

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