‘The Total Package’ blog post is titled “The Second Most Powerful Word in Direct Marketing: The Magic of a Dollar”. [The Total Package Blog]


‘The Total Package’ blog post:

The Second Most Powerful Word in Direct Marketing: The Magic of a Dollar

Bob Bly says, “It’s common knowledge that “free” is the most powerful word ““ and the most irresistible offer ““ in direct marketing”.

The Second Most Powerful Word in Direct Marketing: The Magic of a Dollar

The Total Package

 

 

 

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