‘The Total Package’ blog post is titled “The 7 Key Differences Between Business to Business and Consumer Marketing”. [The Total Package Blog]


‘The Total Package’ blog post:

The 7 Key Differences Between Business to Business and Consumer Marketing

Bob Bly says, “When asked if he could write an effective direct mail package on a complex electronic control system, a well-known direct response copywriter replied, “No problem. It doesn’t matter what the product is. You are selling to people. And people are pretty much the same.”

He’s wrong”.

The 7 Key Differences Between Business to Business and Consumer Marketing

The Total Package

 

 

 

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