Adrian Newman’s latest ‘e-Wealth Daily’ article is titled “Are You Avoiding These Money Mistakes?”. [‘Money Mistakes’ Article]


Adrian Newman’s latest ‘e-Wealth Daily’ article:

Are You Avoiding These Money Mistakes?

Marketing is all about getting the consumer to buy — plain and simple. It combines a number of activities, from the way you price and package to your promotions. There is something to be said about the power of persuasion. Even though, as a consumer, you may think that marketing strategies do not influence you, you probably are affected more than you think.

Consumers want to know about your service and how it can benefit them, believe it or not. If something that you do will save them money, change their lives, decrease costs, or increase their sales, then they want to hear about it. The fact of the matter remains that marketing works to get the word out and influence potential clients.

Marketing that is done right is effective — but not all marketing is done right. So, what are the mistakes that are holding you back? What could you have been doing up to now that has hindered the success of your efforts? What should you avoid in the future?

Here are some tips to avoid making mistakes with your marketing efforts:

— Be sure that you have your target market in mind when you’re putting together your marketing strategies. If you’re directing your efforts at the wrong people, then you’re wasting your time and money. You have to know who your target market is.

— Spread around your promotional efforts. It’s like investing — you have to diversify. You see what works for you and have your message available to a lot of people. You don’t want to put all of your money into one thing, because if that fails you’re in trouble.

— Don’t forget to follow up with your marketing efforts. You can put a message out to the customer, but you have to follow up on that message by communicating with them personally. This means sending out e-mails and phone calls, and giving your customers personal attention.

— Make sure that you’re keeping track of your marketing efforts as well. You can put together a great postcard marketing campaign, but you need a way to be able to track its effectiveness. Give the customer a reason to bring the postcard back to you. This could mean a discount coupon or two-for-one offer or something similar. Create a way to track how well your strategy is doing. If you find that it’s not doing well, then make changes.

Keep these things in mind when you’re putting together your next marketing campaign or looking to fix existing ones. You want to be in tune with what the customer wants and what is working for your business. If you know these things before you start, then you will have a better chance of putting together a successful plan right away.

It’s always a good idea to get great tips and strategies, but sometimes the best tips you can get are the cautionary tales and the mistakes that you can avoid. Those are the things that save you a lot of trouble in the long run and they are universal for all marketing strategies from now until you’re ready to retire.

e-Wealth Daily

About e-Wealth Daily

The e-Wealth Daily Bulletin brings you daily tips, advice and breaking news related to home businesses, small businesses and internet marketing. Our team of experts gives you the information you need to take your business pursuits to the most profitable level. Founded by Adrian Newman in 2003, the e-Wealth Daily Bulletin and www.ewealthdaily.com are a division of Lombardi Publishing with online newsletters reaching over 100,000 subscribers each month.

* IMNewsWatch would like to thank e-Wealth Daily for granting permission to reprint this article.

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