James Burt’s latest ‘e-Wealth Daily’ article is titled “All Things Cool in Info Marketing”. [‘Info Marketing’ Article]


James Burt’s latest ‘e-Wealth Daily’ article:

All Things Cool in Info Marketing

“Good grief,” my dad said, “The kids today really are nuts!”

He had just come in and started describing the oddity he had seen while walking downtown: a young girl with a pierced nose wearing hot pink and white clothes with an “iPod” blaring what I understood to be electronic beats and rhythms. For him, she might as well have been from outer space.

“I can’t say I approve of all of this,” he said.

Before my dad went on, I pointed to a photo of him on the mantel. It was a high school portrait, with him in a checked shirt and sporting an Eddie Cochran haircut. He was into western movies, big fishing adventures, and fast trucks. I asked him if his mom and dad approved of all that. In a typical no- answer fashion, he silently shrugged and went to the fridge for a beer.

Generations upon generations of hip, young folks have always had their own dress and deportment. While they might appreciate certain aspects of their parents’ generation, they usually want to create their own styles of dress, entertainment, and even speech. It’s part of growing up and it’s how young people to establish their own place in history.

I was a teenager of the 90s and sometimes think the young folks now are, at least at a glance anyway, way odder than we were. But I’m kind of glad. They aren’t really hurting anything and I would probably be like them if I was a little younger myself. With that in mind, an info marketer with information on today’s hip trends stands to have access to a potential goldmine of providing great information to people with the same interests. Since trends are ever evolving, an insider with new, exciting info can help young modern types get the scoop on the things they love.

There are a lot of topics for an info marketing “hipster” to write about these days, but here are a few popular ones:

— Fashion: Back in my secondary school days, it was all about loose jeans, secondhand store jackets, and college basketball logos. Now it appears to be more skinny pants, bright colors, and flat-brimmed ball caps. I can’t claim to be any kind of fashion aficionado, as collared work shirts and khaki pants have always been my clothing staples. But that doesn’t mean you aren’t. Modern fashion changes regularly and there are designers coming out from every major center in the world. This isn’t the retro fashion either — these are new designs that will potentially hit store shelves and change how we dress ourselves. This might be something you are in on. If so, put together a regular info newsletter and let the rest of us know about it.

— Body Art: At my local pub, the bartender John sports a collage of tattoos on his left arm. My fellow patrons and I tease him about being in the mafia, but one day he brought in a whole book on the history of tattoos. This guy knew his stuff and pointed out the chronology of body art, including stories about the Maori Indians, the Aztecs…right up to current practices. While I still don’t care to have any tattoos or piercings myself, I gained a new appreciation of body art that I didn’t have previously. This might be something you are into. You might be into designs or trends in human body decor, and can provide regular info on all of this to people like yourself.

— Entertainment Gadgets: One of my clients is a modern technology fiend. His love of “BlackBerry” devices, “iPods,””PSPs,” games, and even pocket video devices is unparalleled. He does not enjoy reading anything but tech manuals and only works out so he can listen to the music on whatever portable device he has. He isn’t alone either. Society is pretty wired up these days and people, especially the youth, almost need the info on this stuff, as it affects their daily lives. If you are into the entertainment gadget scene or are part of it, your info can be a valuable resource to the rest of society. Not to mention a successful venture for yourself…

— Youth Entertainment: “VH1,” blogging, eBooks, the newest DJ with the sickest portable gear…this stuff is part of the new lexicon for young folks. Music is different, movies are on different formats, the Internet is becoming what satellite TV was 20years ago. It’s pretty wild, but also exciting. Young people want to know what’s out there for them to enjoy and interesting things they can spend their pocket money on. A good, multi-faceted info marketer could create more than one info product to service the youth market and keep them hip to what they want to know about.

Young, hip people are often ignored by the older generations. They seem too weird and their interests are so different from anything before. But from that, the message becomes clear: they need an information source just for them. And that source might be you. Get started now!

e-Wealth Daily

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The e-Wealth Daily Bulletin brings you daily tips, advice and breaking news related to home businesses, small businesses and internet marketing. Our team of experts gives you the information you need to take your business pursuits to the most profitable level. Founded by Adrian Newman in 2003, the e-Wealth Daily Bulletin and www.ewealthdaily.com are a division of Lombardi Publishing with online newsletters reaching over 100,000 subscribers each month.

* IMNewsWatch would like to thank e-Wealth Daily for granting permission to reprint this article.

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