James Burt’s latest ‘e-Wealth Daily’ article is titled “The People You’ll Meet as an Info Marketer”. [‘Info Marketing’ Article]


James Burt’s latest ‘e-Wealth Daily’ article:

The People You’ll Meet as an Info Marketer

I think that it is fair to say that you will encounter all sorts of different clients in your info marketing career. Everybody’s temperament is different and you are no doubt going to encounter people of all spectrums when providing your info products to them.

This isn’t a bad thing. You’re an entrepreneur and you simply have to learn to deal with people, be they sweet and kind or more aggressive and angry. But it doesn’t hurt to have some expectation of what kinds of people might be coming your way. I wish I had such a list before I worked in shops in high school and in other jobs later. It would have cushioned some blows and helped me deal with some later situations better.

Here’s a list of some common types of info marketing clients you might get and how to deal with them based on their personality:

— The Regular: This client is the one that respects what you do, truly appreciates your service, and is patient when things go amiss. Like the person who frequents the same pub or cafe time and again because he or she enjoys the service/atmosphere, this client is the one you always enjoy. What do you do to change this scenario? Absolutely nothing. Just keep providing the same service they’ve come to enjoy and thank them for their regular patronage. A bonus of some kind as a token for them coming back doesn’t hurt once in a while either…

— The Skeptic: People are suspicious by nature, especially these days. Lack of faith in job security, government, and economic stability due to recent events has almost forced some people to put their backs up when it comes to the rest of society. Unfortunately, this high level of suspicion is often vented on someone that it shouldn’t be: you. No doubt you are going to encounter someone who continually questions your info, your methods of research, your pricing policies, all of the above and more. There’s not a lot you can do except be cool, polite, and professional. Keep your business honest and, if someone wants to question you, you are ready to show them just how legit you really are with a smile on your face.

— The Delinquent: People are also often lazy by nature, me included. Sometimes you get tired and forget things or just plain procrastinate until a later date. Obviously, this can lead to bad things, but it can be especially bad if your client forgets to do something important, such as, well, pay you. More often than not, their delinquency is just out of forgetfulness. Clients aren’t usually malicious people. But I will tell you here and now that you should not be afraid to hound them a bit if they are delinquent on their obligations to you and your business. Again, be professional and call or e-mail them in a diplomatic fashion to investigate the problem. You might have to do it repeatedly and risk them getting mad, but sometimes this is necessary. In the end, these types usually understand.

— The Volcano: I think these kinds of clients are rarer than you think, but they do exist. There are just those consumers who have a hair trigger and get really mad, demanding, and even rude at a moment’s notice because something did not go their way. When I worked customer service, we had such a fellow. He complained bitterly all of the time until another customer chastised him for being rude. That was quite a memorable scene. But the lesson from this was simple: you can only do your best. Work hard and, if you can deal with someone who has an eruptive temper in a professional manner, you have made a great victory for yourself. If they get too abusive, don’t worry. Just kindly discontinue your service to them. If they don’t appreciate what you do, someone else will. You simply do not need the added stress.

I always try to think the best of people and advise the same to other info marketers. Sure, you run into some tough customers, but if you are strong and professional, your info marketing business will grow happily under a truly great client base.

e-Wealth Daily

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The e-Wealth Daily Bulletin brings you daily tips, advice and breaking news related to home businesses, small businesses and internet marketing. Our team of experts gives you the information you need to take your business pursuits to the most profitable level. Founded by Adrian Newman in 2003, the e-Wealth Daily Bulletin and www.ewealthdaily.com are a division of Lombardi Publishing with online newsletters reaching over 100,000 subscribers each month.

* IMNewsWatch would like to thank e-Wealth Daily for granting permission to reprint this article.

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