Roy Williams’s guest post on Charlie Cook’s ‘Marketing for Success’ blog is titled “Are You Tuned In To WII FM?”. [Blog]


Roy Williams’s guest post on Charlie Cook’s ‘Marketing for Success’ blog:

Are You Tuned In To WII FM?

Roy says, “Every sales presentation should answer the customer’s question, “What’s in it for me?” This question is often unspoken and may even be unconscious in the customer’s mind, but it’s always there, casting a shadow of disinterest and doubt”.

Are You Tuned In To WII FM?

Marketing for Success

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