James Burt’s latest ‘e-Wealth Daily’ article is titled “Looking to Your Past for Information Marketing Influence”. [‘e-Wealth Daily’ Article]


James Burt’s latest ‘e-Wealth Daily’ article:

Looking to Your Past for Information Marketing Influence

What were you doing 10 years ago? I understand this is an odd question to begin this article with, but bear with me. Think back specifically to your professional life and what you were doing to either upgrade yourself or gather income or both.

Ten years ago, I was starting my second year of university and working in a video rental shop. My colleague Adrian Newman had left his job as a night shift cleaner and was already working on becoming a professional copywriter. My father was finishing off his 25-year career as a chemist and heading into that wonderful world of retirement. My mother was upgrading her nursing skills after being out of the profession for several years while working at a travel/tourism company.

With any of the above cases, you notice that everyone was doing something interesting and either heading to newer professional ground or ending off another professional chapter in their careers. Either way, if one goes back to re-examine these periods, there is usually a large period of work and/or life experience. This experience is valuable to the information marketer.

Recently, a colleague of mine got a job creating content for a business start-up web site. Late at night and frazzled, he e-mailed me in distress.

“How am I going to do this? I’ve never started my own business and don’t know anything about getting cash for anything.”

I asked him if he had any experience in acquiring capital for any venture in the past.

“Well, yeah. In school, we wanted to start a cafe near the lecture hall.”

I asked him how he went about it.

“We had to go up against the university staff with a business plan outline, as well as try and get funding from a student grant resource center. But it was only a few thousand bucks.”

Was it successful?

“Well, yeah. It’s still there with a photo of us in the first year who established it.”

There you go. My friend really did have experience. By re-examining and outlining his past, he was able to use his experience as resource and wound up having an easier time creating content for the web site.

You can do the same. If you were a student trying to break into the work force in recent years, there are agencies that need content from you in order to provide employment consultation. Ever traveled abroad for a job? Why not set up a web site offering advice to people wanting to do the same and include information on travel health, documentation, and working conditions?

The closest immediate example of using your past for information marketing is my superior, Michael Lombardi. He was not born into wealth. He spent time working on building sites and labor jobs before he went into financial consultation and creating his own business. That said, he has often used his own experiences in providing advice to his clients. He has examined a lot of the successes he has had and some missteps as well to help guide others along their own professional path. What measures to take to incorporate your business, how to survive bad market periods, some unfortunate mistakes he made along the way…these are all things Michael has experienced and consulted on.

Why can’t you do this as well?

Everyone’s life is different. As cliched as it sounds, you will be hard-pressed to find two people with exactly the same life stories. What you have done, experienced, achieved and failed at are all valuable in information marketing. Always be ready to harness it. There are those who will want your experience or advice as something to help establish them professionally. Oh, and they will pay for it too!

e-Wealth Daily

About e-Wealth Daily

The e-Wealth Daily Bulletin brings you daily tips, advice and breaking news related to home businesses, small businesses and internet marketing. Our team of experts gives you the information you need to take your business pursuits to the most profitable level. Founded by Adrian Newman in 2003, the e-Wealth Daily Bulletin and www.ewealthdaily.com are a division of Lombardi Publishing with online newsletters reaching over 100,000 subscribers each month.

* IMNewsWatch would like to thank e-Wealth Daily for granting permission to reprint this article.

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