‘The Oft-Confused Features And Benefits’ – ‘The Total Package’
‘The Total Package’ latest blog post is titled “The Oft-Confused Features And Benefits”. [Blog]
‘The Total Package’ latest blog post:
The Oft-Confused Features And Benefits
Michel Fortin says, “Theodore Levitt once said, “People don’t want to buy a quarter-inch drill, they want a quarter-inch hole.”
This is one of the most quoted passages in marketing in trying to explain the difference between features and benefits”.
The Oft-Confused Features And Benefits…
The Total Package
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