Yahoo! has entered into a definitive agreement to acquire Right Media Inc., creator of the Right Media Exchange, for $680 million. Yahoo! will host a conference call to discuss the acquisition details at 11:00 AM ET.


Yahoo! has entered into a definitive agreement to acquire Right Media Inc., creator of the Right Media Exchange, for $680 million.

The Right Media acquisition will enable Yahoo! to help “online advertisers connect to and engage with their customers – both on and off the Yahoo! network”, according to Yahoo!.

According to Yahoo!, Right Media open exchange will provide following opportunity to advertisers, publishers, advertising networks, and Yahoo!:

– Advertisers will have inventory and audience options from Yahoo!

– Publishers will be able to combine their ad inventory with Yahoo!’s and exchange’s inventory.

Investor and Media Conference Call

Yahoo! is going to host a conference call to discuss the Right Media acquisition at 11:00 AM Eastern Time. A live webcast of the conference call will be available at http://yhoo.client.shareholder.com/mediaRegister.cfm?MediaID=25393.

Post Related Link

Yahoo! Press Release

About Yahoo!

Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo!’s mission is to connect people to their passions, their communities, and the world’s knowledge. Yahoo! is headquartered in Sunnyvale, California. [source]

About Right Media

Right Media created an open exchange to help buyers and sellers trade digital media more efficiently. Today, more than 11,000 advertisers, publishers and networks trade digital media with total efficiency on the Right Media Exchange. [source]

 

 

 

 

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