Ken McCarthy: Postcard from System 2007
Ken McCarthy has sent a ‘Postcard from System 2007’. [Article Reprint]
Ken McCarthy’s article is reprinted here.
Postcard from System 2007
I’m sitting in my hotel room at the Westin Chicago.
The biggest event of the year for Internet entrepreneurs – System 2007 – is over.
We had attendees from as far away as New Zealand and Australia.
I haven’t counted all the countries yet, but I heard Spanish, Portugese, French, Italian, Russian, Lithuanian, German and Ukranian spoken
We took advantage of the opportunity to capture some foreign language testominials. A neat trick Daryl Crow suggested. Yes, English is the language of business, but watch your foreign sales grow when you *introduce* your product in your overseas customers *native* languages.
This was just one of the thousands of low cost, easy-to-execute, high impact ideas that were shared at System 2007 in the formal sessions and on breaks, over meals, at the networking events (also known as parties.)
As usual we had lots of “refugees,” folks who’ve been the usual seminar route who were relieved to finally find a source of real education on Internet marketing.
On another note, one attendee came up at the end of the event with a story that really blew my mind…
Three years ago, he’d been working as an attorney – and hating it. He started listening to the free Pre-System interviews and really working with them.
Just with the free material we give away each year alone and a few very low cost resources, he told me he was able to quit his salary job, go off on his own and increase his annnual income five times.
He said System 2007 was the first big invesmtent he’s ever made in Internet marketing education.
I LOVE that!
First, an educated consumer is our best customer. Pros and serious people come to the System. That’s the way we like it.
Second, I love that he built his business with our free stuff.
Speaking of free stuff, we’ve been so busy with the seminar that we haven’t taken down all the Pre-System interviews for System 2007.
It’s one of those things that we’re going to “get around to” soon. Probably this week.
So if you want a world class education from some of the top online and offline educators in the world, make sure you grab what you can now.
Some of the best inteviews are already gone so don’t procrastinate.
Most of the inteviews are up and here:
The tired but happy founder of the System Seminar…
P.S. If you want to SEE what a System Seminar looks like, we’ve got lots of pictures on the site too thanks to my friend Steve Blue.
Go to the left hand column. You can’t miss them.
Ken McCarthy organized and sponsored the first conference ever held on the subject of the commercial potential of the World Wide Web. His company Amacord Inc., formerly E-Media, was one of the first Internet-based businesses in the world.
In addition to working with small and mid-sized business clients since 1993, McCarthy was a consultant to NEC’s Biglobe, the largest online service in Japan, from 1996 to 2001. His book The Internet Business Manual was the first book on web entrepreneurship published in that country. He is also credited by Hotwired magazine with being one of the people responsible for the development and popularization of the banner ad, one of the key underpinnings of commercial Internet publishing.
A graduate of Princeton University, McCarthy came to the Internet industry with a varied background which included technical consulting for two of New York’s top investment banks, lecturing on educational psychology at MIT, Columbia, and NYU, and founding and operating a number of small businesses, including one that helped produce an Academy Award winning documentary. Ken McCarthy is associated with the following blogs: Ken McCarthy’s Blog, System Video Blog and Internet Video Marketing Letter
*IMNewswatch would like to thank Ken McCarthy for granting permission to reprint the latest blog posts.
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