Alterian has announced a webinar entitled “The Road to Relevance – The Evolution of Email Marketing” on Monday, April 30, 2007 at 11:00 am EDT / 10:00 am CDT.


Alterian has announced a webinar entitled “The Road to Relevance – The Evolution of Email Marketing” on Monday, April 30, 2007 at 11:00 am EDT / 10:00 am CDT.

In the webinar, David Daniels, VP and Research Director, JupiterResearch, will talk about “how the evolution of email marketing has impacted consumer attitudes and behavior”, according to Alterian.

Learnings from the webinar include:

* ‘Trends in consumer attitudes and behavior towards email marketers

* New tactics to improve message relevance

* How to gather demographic information

* What other marketers are doing to optimize their mailings

* How to apply dynamic content, segmentation, targeting and data analysis’.

Post Related Link

Alterian Press Release

About Alterian

Alterian (LSE: ALN) is the leading global provider of software for Analytically Led Integrated Marketing – making it practical and cost effective for marketers to gain insight into their data and use this to drive an integrated marketing strategy, across multiple online and offline channels, from a single set of applications and infrastructure. [source]

 

 

 

 

Sharing is caring