Quigo, a pioneer and provider of targeted, auction-based, pay-per-click advertising, is going to provide content-targeted, performance advertising across Forbes.com websites including Forbes.com, ForbesAutos.com and ForbesTraveler.com.


Quigo, a pioneer and provider of targeted, auction-based, pay-per-click advertising, is going to provide content-targeted, performance advertising across Forbes.com websites including Forbes.com, ForbesAutos.com and ForbesTraveler.com.

The companies are going to launch the program in later 2007.

Jim Spanfeller, President and CEO, Forbes.com, said: “We’re pleased to partner with Quigo and are confident that their content-targeting technology and approach is very well-suited for Forbes.com. The AdSonar platform, technology and approach will help Forbes.com optimize revenues across our business news and lifestyle pages while also enabling us to build a strategic asset in one of the most dynamic and fastest growing segments of the online advertising market”. [source]

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Quigo Press Release

About Quigo

Quigo provides innovative, performance-based marketing solutions for premium-branded websites and advertisers. Quigo’s AdSonar is a leading network of premium-branded websites offering auction-based, pay-per-click advertising.

About Forbes.com

Forbes.com is a business news and lifestyle media company. Forbes.com operates Forbes.com, ForbesAutos.com and ForbesTraveler.com.

 

 

 

 

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