Summary

JupiterResearch has released a new research report: “Search Marketing: Understanding Searchers’ Patterns to Enable Targeting”.

Details

“Growing campaign size and searcher volume will challenge search marketers’ ability to manage rapidly increasing amounts of data. Marketers must leverage campaign measurement to create audience segments for products or services, while optimizing campaign tactics”, according to JupiterResearch.

JupiterResearch Report – Key Questions

Key questions the “Search Marketing” report answers include:

– ‘How do search behavior and attitudes vary by demographic?

– How should search marketers use demographic information?

– How should search engines and agencies support marketers’ demographic marketing tactics?’.

Report Price: $750.00

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JupiterResearch Report: Search Marketing

About JupiterResearch

JupiterResearch provides unbiased research, analysis and advice, backed by proprietary data, to help companies profit from the impact of the Internet and emerging consumer technologies on their business. The company helps online businesses make critical decisions about technology selection, spending, staffing, and Web site effectiveness; advises consumer-facing companies with online advertising, marketing, and customer service strategies to understand, attract, convert and retain customers; and guides technology vendors and service providers on market opportunity, positioning, product definition, and pricing. JupiterResearch is headquartered in New York City and has offices throughout the US and Europe.

 

 

 

 

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