Forrester Research has released a new research report: “Calculating The ROI Of Blogging: A Case Study”. [Research Report]


Forrester Research has released a new research report: “Calculating The ROI Of Blogging: A Case Study”.

Forrester Research Report Summary

“Forrester used the process outlined in the associated Best Practices document, “The ROI Of Blogging,” to calculate the ROI of General Motors’ FastLane blog; but, this is not merely an exercise to generate a number.

Using scenarios, General Motors can understand the risk and impact of increases and decreases of a key metric – the number of press mentions – on the value of the blog. With this knowledge in hand, General Motors can make critical businesses decisions, such as whether to invest heavily in innovations that will rekindle press attention.” [source]

The Forrester report includes the following figure in PowerPoint and/or Excel spreadsheet format:

– ‘Figure 1: Estimating The ROI Of General Motors’ FastLane Blog’.

Report Price: $279.00

Report Length: 8 pages

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Forrester Research Report: Calculating The ROI Of Blogging: A Case Study

About Forrester Research

Forrester Research is an independent technology and market research company. Forrester provides pragmatic and forward-thinking advice about technology’s impact on business and consumers.

 

 

 

 

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