Think Partnership Publishes ‘The End of Click Fraud’

Think Partnership, an interactive performance-based marketing and related Internet technologies provider, has released “The End of Click Fraud”, a new white paper on the topic of click fraud.

Think Partnership, an interactive performance-based marketing and related Internet technologies provider, has released “The End of Click Fraud”, a new white paper on the topic of click fraud.

The Think Partnership white paper includes:

– A definition of click fraud

– A variety of click fraud techniques currently employed

– A practical solution to the problem of click fraud

– Think Partnership’s approach to fighting click fraud through its ValidClick click fraud protected

– PPC advertising network.

John Linden, chief technology officer, Think Partnership, said: “Previous studies have focused on advertisers as the primary victims of click fraud,

In actuality, advertisers can easily measure their campaign performance. If click fraud affects their campaigns, they can simply lower their bids to maintain their ROI. Long term, the web publishers are hurt as they receive lower prices per click resulting from the lower advertiser bids”. [source]

The Think Partnership whitepaper is available for download at www.thinkpartnership.com/white-papers.aspx

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Think Partnership Press Release

About Think Partnership

Think Partnership is an interactive performance-based marketing and related Internet technologies provider. The company provides marketing solutions for both advertisers and publishers.