PayPerPost, a marketplace for advertisers to reach bloggers, has acquired select assets of Performancing LLC, operator of Performancing.com, an Internet community site for professional bloggers.


PayPerPost, a marketplace for advertisers to reach bloggers, has acquired select assets of Performancing LLC, operator of Performancing.com, an Internet community site for professional bloggers.

Through the acquisition, PayPerPost will get two new tools – Performancing Metrics, a free blog analytics service, and Performancing Exchange, an online “classifieds” for bloggers.

Performancing.com has a community of 28,000 professional bloggers, according to PayPerPost.

Ted Murphy, CEO, PayPerPost, said: “PayPerPost is committed to furthering the development of a strong and viable professional blogging community. Performancing has created several very innovative services that help bloggers become more successful in their work,

We believe this acquisition not only helps marketers and bloggers, but also solidifies PayPerPost as the premier destination for those who make their career in weblog publishing”. [source]

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PayPerPost Press Release

About PayPerPost

PayPerPost is the a marketplace for Consumer Generated Advertising. The PayPerPost platform connects advertisers and Consumer Content Creators to deliver compelling marketing messages.

About Performancing.com

Performancing.com is a blog advertising network focused on bringing advertisers and bloggers together in partnership.

 

 

 

 

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