eMarketer Report: ‘Technology Marketing: Customer Driven Convergence’

eMarketer has released a new research report: ‘Technology Marketing: Customer Driven Convergence’. In 2006, computing products category will represent 15% of total US online ad spend, according to eMarketer.

eMarketer has released a new research report: ‘Technology Marketing: Customer Driven Convergence’. In 2006, computing products category will represent 15% of total US online ad spend, according to eMarketer.

eMarketer Data

eMarketer has provided the following data:

– In 2006, total US online ad spending will reach $15,600 million

– Computing products category online ad spending will reach $2,340

– In 2007, computing products category online ad spending will reach $2,848.

Key questions the ‘Technology Marketing’ report answers include:

– ‘Where are technology companies spending their marketing budgets?

– Are technology marketers really more tech-savvy than other advertisers?

– What will be the real effect of the Microsoft delay?

– How do consumers shop for technology?

– How is the online customer servicing process changing?’.

Report Price: $695.00

About eMarketer

eMarketer is a provider of market research information related to the Internet, e-business, online marketing and emerging technologies.

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eMarketer Report: Technology Marketing