Google has launched ‘Website Optimizer’, a tool to enable AdWords advertisers test different landing pages and to know which pages drive more conversions.


Google has launched ‘Website Optimizer’, a tool to enable AdWords advertisers test different landing pages and to know which pages drive more conversions.

Web Optimizer

Using Web Optimizer, advertisers can test different ideas for variations of headlines, promotional copy, or images.

Web Optimizer provides graphs showing which variation works well with the site visitors.

Website Optimizer is integrated with Google AdWords and is free to AdWords advertisers, according to Google.

Website Optimizer is in beta and available to AdWords advertisers on a sign-up and acceptance basis.

Mark Wachen, CEO of Optimost, said: “We are excited to be working with Google on the launch of their Website Optimizer tool. Website Optimizer will provide an exceptional opportunity for companies of all sizes to experience the benefits of multivariable testing.

The Website Optimizer tool will fit perfectly within our portfolio of technology and services”. [source]

More information about Web Optimizer is available on Google AdWords Blog: adwords.blogspot.com and on the Google Analytics Blog: analytics.blogspot.com.

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Google is a provider of innovative search technologies that connect millions of people around the world with information every day.

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