Forrester Research has released a new research report: ‘Online Video Portals: Why Video Search Stinks’.


Forrester Research has released a new research report: ‘Online Video Portals: Why Video Search Stinks’.

Forrester Research Report Summary

“By embracing everything video-related – YouTube-type user-generated content, video hosting, Web search, and paid downloads – sites like Google Video and AOL Video have failed to create a clear position in consumers’ minds.

Sites hoping to guide video seekers should map out one of three positions and stickwith it: user-generated video host, Web video search engine, or guide to Internet video entertainment.” [source]

The Forrester report includes the following figures in PowerPoint and/or Excel spreadsheet format:

– ‘Figure 1: Consumers Use A Variety Of Search Strategies For Video

– Figure 2: Online Video Ranges From Full TV Shows To User-Generated Bits

– Figure 3: Video Portals Converge On The Same Set Of Features

– Figure 4: Video Search Engines Return Questionable Results’.

Report Price: $249.00

Report Length: 12 pages

About Forrester Research

Forrester Research is an independent technology and market research company. Forrester provides pragmatic and forward-thinking advice about technology’s impact on business and consumers.

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Forrester Research Report: Online Video Portals: Why Video Search Stinks

 

 

 

 

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