77% eMails Blocked due to Sender Reputation
77% of the commercial emails get blocked due to sender reputation. Content is responsible for 23% of delivery issues according to a ReturnPath study.
77% of the commercial emails get blocked due to sender reputation. Content is responsible for 23% of delivery issues according to a ReturnPath study.
Return Path study involved 550 email campaigns sent by its Sender Score Monitor clients, and 21 North American ISPs.
ReturnPath Data
ReturnPath has provided the following data:
– 6% of that delivery issue occre due to to the reputation of domains included in the email
– 17% issues were related to factors such as words, fonts, images, or spelling.
About ReturnPath
ReturnPath enables marketers build relevant relationships with their customers, generating higher email campaign response rates and achieving significant returns on investment with their email program.
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