55% visitors of the social networking sites view streaming videos. 21% download long-form videos at least once in a month, according to Parks Associates.


55% visitors of the social networking sites view streaming videos. 21% download long-form videos at least once in a month, according to Parks Associates.

Parks Associates Data

Parks Associates has provided the following data:

– Social networking site visitors are six times more likely to download long-form videos than the non-visitors

– Social networking site visitors are 1.5 times more likely to view streaming Internet videos

– Two-thirds of frequent social networking users are younger than 24.

Yuanzhe Cai, director of broadband and gaming, Parks Associates, said: “Social networking sites such as MySpace and Facebook are effective in reaching a young and dynamic Internet audience, but the question is what’s next?

Besides monetizing their social networking assets, large media companies need to attract older demographics to social networking or leverage other virtual hangouts that appeal to older Internet users, such as peer-to-peer communities, which have a slightly older audience, or special-interest websites like iVillage”. [source]

About Parks Associates

Parks Associates is a market research and consulting firm focused on all product and service segments that are “˜digital’ or provide connectivity within the home.

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