The Chinese online advertising market will reach RMB 4.39 billion in 2008, according to Analysys International.


The Chinese online advertising market will reach RMB 4.39 billion in 2008, according to Analysys International.

The following is the data provided by Analysyss International:

– ‘There will be 35.9% year over year increase in the Chinese online ad market

– China’s online ad market size reached RMB 3.23 billion in 2005

– In 2005, Sina, Sohu, Baidu and Yahoo! China were the top 4 online advertising vendors

– In the first half of 2006, China’s online ad market reached RMB 2.1 billion

– In the first half of 2006, Baidu’s online ad market share reached 15.37%

– Google’s online ad market share reached 4.82% of the total market

– In the first half of 2006, Yahoo’s market share in China decreased from 9.48% in 2005 to 8.08%’.

About Analysys International

Analysys International is an Internet based provider of business information about Technology, Media and Telecom industry in China.

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