Bly’s Blog Post: Is B2B Different Than B2C?

Bob Bly’s latest Blog post is titled “Is B2B Different Than B2C?”.

Bob Bly’s latest Blog post is titled “Is B2B Different Than B2C?”.

Bly says, “In a recent post on this blog, JS proclaimed that there is “no difference” between business-to-business and business-to-consumer marketing … noting that both are just “business to people” marketing.

But is that really true? Is selling a Happy Meal really the same as selling enterprise software to a Fortune 500 UNIX data center manager?”. [source]

Link

Go to Bob Bly’s Blog to read the complete post.