24/7 Real Media has launched ‘Open AdStream 6 Network Edition’, an online ad management platform.


24/7 Real Media has launched ‘Open AdStream 6 Network Edition’, an online ad management platform.

Open AdStreal 6 will satisfy the specialized needs and strong demand of online ad networks, according to 24/7 Real Media.

Key features of Open AdStream 6 Network Edition’ include:

– Provides operational details to the marketers

– Affiliate publishers can monitor campaigns and creatives on the network

– The platform provides control over the ad content served to the visitors

– Publishers can monitor and produce reports on their revenue share or CPM relationships.

Ali C. Mirian, Product Manager of Open AdStream 6, 24/7 Real Media, said: “The ability for an online network to grow and be profitable has been hampered by the fact that nearly half of its operational costs go towards hiring personnel to manage their publisher relationships. Each site that joins a network increases these costs, which impedes growth and reduces profitability”. [source]

To read the complete press release, click here.

To visit 24/7 Real Media website, click here.

 

 

 

 

 

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