Edwards’ Latest Article: The Biggest Mistakes Businesses Make Online

Read Jim Edwards latest article titled “The Biggest Mistakes Businesses Make Online”.

Jim Edwards’ latest article is reprinted here.

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The Biggest Mistakes Businesses Make Online

© Jim Edwards – All Rights reserved http://www.thenetreporter.com

After 9 years in online business I’ve seen a few things that would make your hair stand on end, your toenails curl, and your stomach sink.

I’ve heard just about every “great” business idea and crackpot scheme and met the full range of online geniuses and hacks.

Whether they sell a $29 ebook on foot fungus removal or 20- million dollar yachts to Arab oil sheiks, the difference between the successes and the failures comes down to making s few simple mistakes.

Mistake #1 – Looking For The “Undiscovered” Market

Ask any bank robber why he robs banks and he’ll tell you, “Because that’s where the money is!”

Every smart bank robber who wants to net at least $10,000 per job would not knock over the local 7-11 in the “hope” they had piles of cash from a busy weekend.

Yet, in the online world, thousands, even millions of people try to build a business on “undiscovered” markets.

The problem with doing it this way means you will take longer to succeed and operate with a much higher risk of failure since you don’t know the market has proven itself profitable.

Always pursue proven markets where customers already spend money online and view “competition” as a sign of a healthy market rather than something you should avoid.

Mistake #2 – Focus Strictly On Product

Many people fall into the deadly trap of spending a lifetime (or at least a few years) perfecting their product. Whether it’s a book, a video, a widget, or literally a new “mouse trap,” they devote all their time to creating the “perfect” product.

Then, the instant they try to start selling it, reality smacks them upside the head that nobody wants to buy their product, or they lose interest once they must get down to the serious business of marketing.

Even worse, some adopt the attitude that selling is distasteful and all they want to do is “create.”

Please understand that if you want to operate an online business at any level, you or your company must consider yourselves marketers first and product creators second.

Mistake #3 – Swing For The Fence Every Time

Everyone wants to hit a “home run” every time they step up to the plate, but that’s not physically possible.

Sometimes going for the higher percentage base hit will help your team win the game rather than you just swinging as hard as you can to hit one over the fence.

Successful online businesses know that by practicing the fundamentals they will get a base hit (succeed) more often and, in the process, hit the occasional home run simply because they keep getting up to bat.

I would personally rather operate with a couple of dozen websites that made me a few thousand dollars each, than to try to create and maintain a website that represented my entire source of business income.

Mistake #4 – Waiting For Visitors

Once your site works and you know it converts lookers into buyers, if you want to make it “big,” you must spend at least half your time finding and evaluating new sources of targeted traffic to your site.

Too many people want to adopt the “build it and they will come” mentality, but that’s the surest way to die a slow and painful online death.

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Jim Edwards is a syndicated newspaper columnist and the creator of an amazing course that will teach you step-by- step and click-by-click how to finally create your own money-making mini-sites…

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*IMNewswatch would like to thank Jim Edwards for granting exclusive permission to reprint this latest article.