DMA has launched Best Practices for Online Advertising Networks and Affiliate Marketing. The document is aimed at helping marketers protect and grow their brands on the internet.


DMA has launched Best Practices for Online Advertising Networks and Affiliate Marketing. The document is aimed at helping marketers protect and grow their brands on the internet.

According to DMA, the document also provides guidance for marketers who employ affiliate marketing as part of their media plans.

Key points of the document include:

– Obtain assurances that online advertising and affiliate network are in full compliance with state law, federal law and DMA’s Guidelines for Ethical Business Practice.

– Perform due diligence on prospective network advertising partners and make sure you are working with reputable firms.

– Always utilize a written contract/agreement.

– Include specific parameters that are employed to determine placement of online ads in written agreements.

– Develop a system to routinely monitor ad placements as well as your contract with any online advertising or affiliate network.

DMA is a global trade association of business and non-profit organizations that use or support multichannel direct marketing tools and techniques.

LINKS:

For more information on the guidelines, click here.

To download the complete document, click here.

You will need Adobe Acrobat to view this file. To download Adobe Acrobat, click here.

For more information on the company, DMA.

 

 

 

 

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