ValueClick and Jumpstart Automotive Media have announced a partnership. Jumpstart will represent ValueClick’s online display advertising and lead generation inventory to the automotive industry.


ValueClick and Jumpstart Automotive Media have announced a partnership. Jumpstart will represent ValueClick’s online display advertising and lead generation inventory to the automotive industry.

With the partnership, Automotive marketers will now have access to advanced behavioral targeting techniques, according to Jumpstart.

“Consumers who visit either a Jumpstart in-market automotive site or an automotive
marketer’s specific site can be “re-targeted” when they appear on any of ValueClick Media’s
13,500 sites, which collectively reach more than 121 million unique users each month in the U.S.” [source]

Automotive Internet advertising will reach $2.7 billion, or 15 percent of all U.S. online advertising in 2007, according to eMarketer.

Mitch Lowe, CEO of Jumpstart Automotive Media, said: “The ValueClick Media relationship extends the reach Jumpstart offers to automotive marketers. Moreover, ValueClick Media brings a level of expertise and technology, such as user re-targeting and lead generation that drives immense value to our advertisers”. [source]

To read the complete announcement, source.

The announcement is in Pdf fprmat. You will need Adobe Acrobat Reader to view this file. To download Adobe Acrobat Reader, click here.

To visit ValueClick website, click here.

To visit Jumpstart website, click here.

 

 

 

 

 

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