150 million consumers visited travel websites in 2005, according to a study by comScore Networks. This is a 35% increase compared to 2004.


150 million consumers visited travel websites in 2005, according to a study by comScore Networks. This is a 35% increase compared to 2004.

Online travel revenues for 2005 reached $60 billion, a 20% increase compared to 2004.

Other key findings include:

– Online agencies showed a 19% increase, compared to 2004.

– Supplier sites showed a 21% increase, compared to 2004.

– Supplier sites accounted for 58% of airline ticket sales in 2005, compared to 53% in 2003.

– In the hotel segment, supplier sites accounted for 59% of sales in 2005, compared to 52% in 2003.

– While searching travel sites online, 46% said they visited Expedia, Travelocity or Orbitz first.

– 24% said they started their research at a branded airline, hotel or car rental site.

– 22% said they visited Expedia, Travelocity or Orbitz in search of the lowest price.

– 17% said it is because they expect the sites to deliver the best deal.

– 72% said they start planning for leisure travel eight weeks before the actual trip.

– 28% said they start planning two months ahead of time.

LINKS:

For more information on the study, click here.

For information on the company, visit comScore.

 

 

 

 

Sharing is caring