Read Brad Callen’s lesson titled “Optimize The Wrong Keywords And You’ll Likely Never See Results – Part Two”.


Brad Callen’s lesson is reprinted here.

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Optimize The Wrong Keywords And You’ll Likely Never See Results – Part Two

Read Brad Callen’s Lesson Part One

View The Source Code

Next we need to view the source code of this website by clicking “view”, then “source” within our web browser as shown below:

Note: Source code is simply the code that was used to create the webpage. You don’t need to know html, which is the prgamming language used to create most websites, so don’t worry. You just need to know a few things to look for when viewing the source code.

This will open up a text file for us to have a look at and see if this website is actually optimizing their “Onpage Optimization factors”.

Note: There are 2 types of optimization, onpage and offpage optimization. We’ll cover offpage optimization in the following lessons.

As we view the source file from this website, we need to look for a few things.

Whether or not they are using h1 header tags and are placing the keyword “weight loss story” within those tags. In this case, they are not… AND they aren’t even using h1 header tags at all! Another great thing for us!

Whether or not they are using their main keyword in the tags of the website. In this case, they are, which is one of the main reasons they’re currently ranked highly for “weight loss stories”. There title is “Weight Loss story stories” and the html code they used is: <title>Weight Loss story stories

Whether or not they’ve bolded, underlined, or italicized the words “weight loss story” anywhere in the body of the webpage. In this case, yes… they have. They’ve actually bolded the keyword “weight loss stories” 4 different times throughout the webpage. At first glance, it looks as though this is another one of the major reasons they’ve managed to grab the top spot for this keyword. Bolding is something we can do right away, so now we know that we should also bold some of the keywords throughout our copy. Notice I said they’ve bolded “weight loss stories” 4 times, rather than “weight loss story” (singular). You should always look for both the plural and singular form of the keyword, as the search engines view them as “almost” the same word.

Whether or not they are using image tags and placing the keyword “weight loss stories” within that tag. In this case, that answer is easy because they’re not even using any images at all! This is definitely something we can do when optimizing our website. And another thing we can do to “one-up” this #1 ranked website. It is best to add images that are actually named after our main keyword. For example, we could insert an image and call it weight-loss-stories-graphic1.jpg and so on.

The final thing we want to note is whether or not they’ve placed the keyword once at the very beginning of the copy, and once at the very end of the copy. In this case they have placed it near the beginning and also at the end. Not to worry, we can do this as well.

We should now know how to out optimize this #1 ranked website

… Atleast for all the onpage optimization factors that Google deems as important. The reason we know we can out optimize them is because of the following things we’ve found out by analyzing their website:

* The website is not using the keyword “weight loss stories” in an h1 header tag.
* The website did not use image tags containing the keyword “weight loss stories”.
* The website has a Page Rank of 5, which can be beaten. We can easily achieve a Page Rank of 5 or better. I’ll show you the exact steps for this in the coming lessons.
* The website is ranked with their subpage (weight_loss_success_story.htm). By optimizing our index page for this keyword, we can one up them.

* Remember, the main idea behind ranking well on Google is to analyze the top ranked websites and then do those things that they’re doing, BUT just a little better to one up them, which will lead to a better ranking.

We’ll continue to go through the same process for the other 2 keywords we’ve found. It is best to analyze the top 5 ranking websites for each keyword. If the top 5 websites for a specific keyword have a Google Page Rank of 6 or higher, it’s probably not best to shoot for that keyword until we build some momentum and get some initial traffic from the easier ranking keywords with less competition.

Earlier I mentioned that keyword research was very important in building traffic. Some other very good resources for building keywords and finding niche phrases include the following:

* http://www.keywordelite.com (This is being developed as we speak)
* http://www.wordtracker.com
* http://inventory.overture.com (This is the same as goodkeywords.com but is web-based)
* http://www.adwordanalyzer.com/

Ok, now that I’ve taught you these main principles, I want to make your life a heck of a lot easier…

I’ve created a free software program that will do all of this for you, automatically! No need to know any html code OR use that goodkeywords.com software. All you have to do is enter a keyword into this software below and it will do all that I’ve taught you above… It’s VERY simple and VERY powerful.

You can watch a short video demo of how this free software works by clicking here.

To get your FREE copy of this software, simply click the link below the screenshot and following the short directions.

Click here to get your free copy of this software!

There will be many more bonuses where that one came from, so be on the lookout for much more to come.

That wraps up lesson 1 – Targeting the right keywords. Hold on to your hats because tomorrow’s lesson is a doozy! You’ll be receiving Lesson #2 tomorrow.

Lesson #2 is titled:

How changing 1 onpage optimization factor can boost your
rankings by over 350 positions!

All the best,

Brad Callen
Professional SEO
SEO Elite: SEO Software
Keyword Elite

*IMNewswatch would like to thank Brad Callen for granting permission to reprint this article.