94% of Mom-fluentials said that blogs provide credible information, 49% have listened to a podcast, and 68%are willing to create their own podcasts, according to a report by Burson-Marsteller.


94% of Mom-fluentials said that blogs provide credible information, 49% have listened to a podcast, and 68%are willing to create their own podcasts, according to a report by Burson-Marsteller.

Mom-fluentials, according to Burson-Marsteller, “are word-of-mouth agents, using a number of online and offline channels to communicate their opinions about products and services they like and dislike”. [source]

Key findings of Burson-Marsteller’s report include:

– 93% of Mom-fluentials said that they have in-person discussions about products, brands and services they use with friends and family members.

– 46% of Mom-fluentials are first concerned with quality

– 19% of Mom-fluentials are first concerned with price

– 86% of Mom-fluentials read retailer emails several times a week

– 68% of Mom-fluentials like to read text messages from companies they know

Ame Wadler, Chief Strategic Officer of Burson-Marsteller, said: “The real opportunity is to understand how to build a relationship with these powerful influencers online and then continue that relationship in a way that drives action in their communities”. [source]

To read the complete report on Mom-fluentials, source.

For more information on the company, go to click here.

 

 

 

 

 

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